Reactivate skin's repair process to help reverse the look of wrinkles with Activinol Technology, working better together. 1 fl. oz. 75% of people felt like they had new skin overnight.* In 2 weeks , skin looks & feels dramatically tighter.* Up to 100% improvement in discolorations.** Over time , 88% of people agreed, skin looks dramatically younger.*** 5 times more Activinol than REVERSALIST Night Cream. *Based on a consumer-perception study. **Based on a dermatologist-supervised clinical study. ***Among those who expressed an opinion in a consumer-perception study. Remember the younger you? Welcome back...Introducing ANEW REVERSALIST. Reactivate skin’s repair process to help reverse the look of wrinkles. A key to skin repair, Activin , wrinkles are a result of micro-injuries to the skin, so AVON studied how skin heals. As part of the repair process, the body produces Activin. 5 groundbreaking years in development , exhaustive research, testing & review has resulted in an unprecedented discovery by AVON scientists, how to activate this key repair molecule. Reactivate, recreate & reverse , Designed to boost Activin, ANEW’s Activinol Technology helps reactivate skin’s repair process to recreate fresh skin & help dramatically reverse visible wrinkles.

Up to a 2-WEEK SUPPLY ! Visibly reverses wrinkles with Activinol Technology while helping to protect skin with SPF 25 UVA/UVB. Makes skin look and feel reborn all day.* Skin will look fresh, new and younger. In 3 days, begins to reduce the look of wrinkles.* In 2 weeks, improves discolorations by up to 25%.** Over time, dramatically reduces the look of wrinkles and discolorations. Skin looks dramatically tighter.* .5 fl. oz. *In a consumer-perception study. **In a clinical study.

Like Rejuvenate Night Revitalizing Cream, this lightweight day cream with a patented sun-protection system is uniquely engineered with a breakthrough fusion of pioneering technologies designed to replicate the steps of a professional anti-aging facial, Exfo-Smoothing Complex, Designed to exfoliate, smooth lines and clarify to help reveal fresher, younger-looking skin. Smoothes rough texture. Lines become less deep. Mini-Extraction Technology, Formulated to work like thousands of micro-extractions to help deep-clean impurities and tighten pores. Shrinks pore size and strengthens pore structure. Revitafresh Technology, Engineered to reinforce cell bonds and help make skin look more even and smoother. Cells come together to form smooth seamless skin. 1.7 fl. oz. In just 2 weeks* 79% of women saw younger-looking skin, smoother skin texture, refined pores, reduced fine lines and more even skin tone. Over time** 50% improvement in texture, clarity and tone. *Based on a consumer-perception study. **Based on a dermatologist-supervised clinical study. "Now you can look like you've spent a fortune on professional anti-aging facials, plus the benefits of a patented sun-protection system, all at a price you can afford! Try Rejuvenuate Day for skin that looks fresher and younger all day.", Rashida Poorman, Executive Director of AVON Skin Care with over 10 years of expertise.

Avon introduces a unique eye cream designed to help reduce the look of dark circles, fine lines and wrinkles giving the area around the eyes a more youthful glow. .5 fl oz. "Anew Force Extra Eye Cream is formulated with Oxa Diacid and AVC-10, a patented vitamin C derivative created by Avon Global Skincare Laboratories", said Dr. Glen Anderson, Avon Skincare Research & Development. "The formula also contains optical diffusers to help blur fine lines plus an Anti-Fatigue Complex to help skin recover its natural energy." AFTER TWO WEEKS, Visibly reduces the look of under eye shadows, lines and wrinkles Erases signs of fatigue AND WITH CONTINUED USE, 100% of users showed improved skin clarity* 94% of users showed improvement in overall eye appearance* "This new eye product really targets and helps reduce dark circles," said Meg Dobstetter, Senior Marketing Manager, Avon Skincare. "The special product formulation helps the skin around the eyes appear brighter and younger." *Based on a dermatologist-supervised clinical study.

Use AM and PM on eyelids and undereye areas. .66 total fl. oz. Day Eye Cream Broad Spectrum SPF 25 UVA/UVB scientifically designed to reduce undereye circles and protect against UVA/UVB damage to sensitive lid & undereye areas. Night Eye Cream specially formulated to visibly reduce undereye puffiness and smooth the appearance of fine lines & wrinkles. In 24 hours 70% of women saw the look of fine lines softened, shadows brightened and puffiness reduced.

Moisture rich & fast-foaming—removes dirt & excess oil. Cleanses gently without stripping skin of vital moisture. Over 80% saw their wrinkles dramatically reversed.* 4.2 fl. oz. *Among those who expressed an opinion in a consumer-perception study.Results observed over time.

Undo damage. Turn back time. Let the healing age begin. ANEW combines Eastern plant therapies with advanced Western technology to create a breakthrough in herbaceutical science. This powerful fusion stimulates the skin's reparative healing ability to fight and even undo the signs of aging. Lines and wrinkles visibly diminish. Youthful contours are restored. Firmness and elasticity are renewed. Dark spots fade away. 1.7 fl. oz. HOW TO USE Use nightly after cleansing and before moisturizing. OVERNIGHT Diminishes the appearance of fine lines and wrinkles. AFTER 2 WEEKS, 80%* of panelists saw their natural facial contours restored., 91%* of panelists saw more-resilient skin. WITH CONTINUED USE, 76%* of panelists saw the overall symmetry of their face restored., 90%* of panelists saw skin that looked and felt firmer., 100% of panelists showed more-even skin tone. FEATURES Eastern healing herbs and our exclusive pharmaceutical-inspired Glycation-Reversing Technology unite to create a powerful fusion that's formulated to stimulate the skin's natural restorative processes.

Instantly makes skin appear more resilient and feel firmer. In just one week, your face will see a 60% improvement in fine lines and wrinkles. With regular use, facial contours and definition are measurably improved. Rich daytime formula with UVA/UVB protection. 1.7 fl. oz. Instantly —Hydrates and nourishes skin. After 1 week —Visibly diminishes appearance of fine lines and wrinkles; skin appears firmer and more elastic. FEATURES/TECHNOLOGY AVC 10—Avon's exclusive patent-pending AVC 10 is a configuration of powerful age-defying elements fused together to create a new molecule. The technology works within the skin's surface to uplift and redefine facial contours, providing a "vertical lift". Bio-Protective Complex—Works to firm maturing skin by strengthening skin's own collagen and elastin. Parsol® 1789—A revolutionary sunscreen agent that effectively shields UVA rays which, over time, damage the skin and contribute to photoaging (premature sun-induced wrinkles),brown spots and uneven skin tone. FREQUENTLY ASKED QUESTIONS, 1. What does Triple Lifting mean? The three ingredients, AVC10, Oxa Diacid and Bio-Protective Complex, each play a role in the lifting, firming and line-reducing benefits of the product. 2. Is Anew Force Extra Triple Lifting Day Cream dermatologist-tested/non-comedogenic/non-acnegenic? Yes to all of the above. ANEW. ADVANCED TECHNOLOGY. TESTED. PROVEN. AGE INTERVENTION.

Experience the beauty wisdom of a “maxi-smart system” our exclusive self-adjusting technology that moisturizes, exfoliates, and now is shown to enhance radiance with powerful phyto-based enzymes. Brings fast, superior results exactly where needed. This ultra-rich cream replenishing cream for normal-to-dry skin also features glycolic acid and pro-retinol complex to help reduce the appearance of fine lines and wrinkles. Includes UVA/UVB sunscreen and antioxidant protection. 1.7 fl. oz. In just 1 week , 100% of users showed improvement in skin texture and clarity. In 2 weeks , 81% of users exhibited improvement in fine wrinkling. In 4 weeks , 100% of users showed improvement in skin radiance and overall photo-damage. Advanced All-In-One MAX does it all. Skin appears more radiant, refined, visibly younger. TO USE, In the a.m., smooth gently over skin in an upward and outward motion, avoiding eye area. Apply before sun exposure. ANEW. ADVANCED TECHNOLOGY. TESTED. PROVEN. AGE INTERVENTION.

This super-charged, state-of-the-art formula attacks the multiple causes of skin discoloration which can be due to aging, sun or environmental damage, and hormonal changes. Advanced brightening action corrects and now even prevents discolorations. See faster results than ever before. Now formulated for and tested on all skin types and tones. Use daily AM, over your favorite ANEW treatments. 1 fl.oz. The promise, Day 1, luminous and brighter skin Day 7, discolorations fade Day 14, flawless skin The key, Skin-brightening, patent-pending Diamonex™ Plus targets & fades discolorations. Powerful Pigment Inhibitors help reverse and reduce the appearance of freckles, age spots and skin discolorations. Exclusive Skin Retexturizers smooth skin, reduce dullness, and even skin tone. Light Diffusers scatter light for instantly luminous, radiant skin. SPF 15 UVA/UVB & Antioxidants protect against future discolorations due to sun damage and environmental stressors. Frequently Asked Question, 1. How do I use ANEW Luminosity Ultra Advanced Skin Brightener SPF 15 with other Anew skin care treatments? Luminosity Ultra can be used over other Anew treatments. Cleanse, tone, treat and follow with Retroactive+ or Ultimate then apply Luminosity. It is recommended that you use only one SPF-containing product at a time. 2. Can Anew Luminosity Ultra Advanced Skin Brightener SPF 15 be used both day and night? Yes, if desired. 3. What is Diamonex Plus™ in the Anew Luminosity Ultra Advanced Skin Brightener SPF 15? Diamonex Plus™ is a patent-pending skin brightening technology enhanced with breakthrough ingredients that helps reduce the appearance of skin discolorations, even under eyes.

America's #1 eye cream* is now NEW & IMPROVED! Lifts the brow bone, upper and under eye areas. Includes Upper Eye/Brow Bone Gel and Under Eye Cream. Each, .33 fl. oz.; .66 total fl. oz. CEW Insider's Choice Beauty Winner. Brow Bone/Upper Eye Gel with Dimensional Lift Technology™ is formulated to,• firm brow bone area to help provide an instant lift***• instantly help the brow bone area feel tighter***• after 4 weeks, improve visible sagging of brow bone area†• instantly tighten and firm upper eye area***• after 4 weeks, improve visible drooping of upper eye area† Under Eye Cream with Derma-Refine Technology™,• NOW… boosted with Sweet Almond Extract, known for its potent lifting power• instantly minimizes visible under eye shadowing***• after 4 weeks, visibly reduces dark circles & crepiness† *Based on mass-market sales through March 2007. **Results not comparable to professional procedures. ***Based on a consumer-perception study. †Based on a dermatologist-supervised clinical study. ††Awarded to original Clinical Eye Lift. **Awarded to orginal Clinical Eye Lift. "Many women start to experience sagging in the eyelid area as early as their late 30s or early 40s. ANEW CLINIAL Eye Lift is a nonsurgical way to begin to address upper and under eye sagging with two customized formulas.", Rashida Poorman, Skin Care Expert with over 10 year's experience in skin care development & education.

The first 2-in-1 treatment to resurface & visibly fill crow's feet… at home. Professional crow’s feet laser treatments can be painful and costly (up to 2000 per treatment). ANEW CLINICAL Crow’s Feet Corrector is a specialized eye treatment system uniquely formulated to smooth out and fill in lines around the delicate eye area — no doctors, no lasers. IN JUST 3 DAYS* crow's feet lines look plumped out and leveled. OVER TIME 100%** of women showed a reduction in the length, depth and number of crow's feet wrinkles. .66 total fl. oz. STEP 1, GENTLE RESURFACER Apply and massage with applicator tip for 1 minute, 3 times a week. STEP 2, CREASE FILLER Apply day and night, directly to crow's feet and undereye area. *Based on a consumer-perception study. **Based on a dermatologist-supervised clinical study.

A playful bouquet of colorful florals surrounded by warm woods and musk. 1.7 fl. oz.

Up to a 2-WEEK SUPPLY ! Reactivate skin's repair process to help reverse the look of wrinkles with Activinol Technology, working better together. .5 fl. oz. Over 80% of people saw their wrinkles dramatically reversed.* In 3 days , 73% of people said their skin felt and looked reborn.** In 4 weeks , dramatically reduces the look of wrinkles and discolorations. *Among those who expressed an opinion in a consumer-perception study. Results observed over time. **Based on a consumer-perception study. Remember the younger you? Welcome back...Introducing ANEW REVERSALIST. Reactivate skin’s repair process to help reverse the look of wrinkles. A key to skin repair, Activin , wrinkles are a result of micro-injuries to the skin, so AVON studied how skin heals. As part of the repair process, the body produces Activin. 5 groundbreaking years in development , exhaustive research, testing & review has resulted in an unprecedented discovery by AVON scientists, how to activate this key repair molecule. Reactivate, recreate & reverse , Designed to boost Activin, ANEW’s Activinol Technology helps reactivate skin’s repair process to recreate fresh skin & help dramatically reverse visible wrinkles.

Do you have areas of itchy, red, rough skin? Then you need the serious dry skin relief of Moisture Therapy in our Intensive Body Lotion formula. It penetrates quickly and deeply to boost your skin's moisture level by 175 percent while it helps temporarily protect against chafing, chapping, cracking and windburn. Use it all over for 24-hour soothing and healing. Hypo-allergenic, hospital-tested, suitable even for sensitive skin. 13.5 fl.oz.