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America's #1 eye cream* is now NEW & IMPROVED! Lifts the brow bone, upper and under eye areas. Includes Upper Eye/Brow Bone Gel and Under Eye Cream. Each, .33 fl. oz.; .66 total fl. oz. CEW Insider's Choice Beauty Winner. Brow Bone/Upper Eye Gel with Dimensional Lift Technology is formulated to,, firm brow bone area to help provide an instant lift***, instantly help the brow bone area feel tighter***, after 4 weeks, improve visible sagging of brow bone area , instantly tighten and firm upper eye area***, after 4 weeks, improve visible drooping of upper eye area Under Eye Cream with Derma-Refine Technology ,, NOW boosted with Sweet Almond Extract, known for its potent lifting power, instantly minimizes visible under eye shadowing***, after 4 weeks, visibly reduces dark circles & crepiness *Based on mass-market sales through March 2007. **Results not comparable to professional procedures. ***Based on a consumer-perception study. Based on a dermatologist-supervised clinical study. Awarded to original Clinical Eye Lift. **Awarded to orginal Clinical Eye Lift.

Reclaim brighter, younger-looking skin around eyes. The brightest innovation in herbaceutical skin care. Anit-aging science and Eastern healing herbs unite to attack the major signs of dark circles and treat the age-related conditions that can make them look worse. For best results, use after moisturizing with either ALTERNATIVE Intensive Age Treatment Day SPF 25 or ALTERNATIVE Intensive Age Treatment PM at night. .5 fl. oz.

Smoothing shadow gives your eyes a tighter & firmer look. Visibly diminishes wrinkles and crepiness. Reduces the appearance of hooded eyelids. Smooth liqui-gel formula for a completely new shadow texture. .115 oz. net wt.

Versatile shades from dark to light. Each palette includes both satins and shimmers, and a mirrored compact with 2 double-sided applicators. .32 oz. total net wt.

Avon introduces a unique eye cream designed to help reduce the look of dark circles, fine lines and wrinkles giving the area around the eyes a more youthful glow. AM or PM.5 fl oz. "Anew Force Extra Eye Cream is formulated with Oxa Diacid and AVC-10, a patented vitamin C derivative created by Avon Global Skincare Laboratories", said Dr. Glen Anderson, Avon Skincare Research & Development. "The formula also contains optical diffusers to help blur fine lines plus an Anti-Fatigue Complex to help skin recover its natural energy." AFTER TWO WEEKS, Visibly reduces the look of under eye shadows, lines and wrinkles Erases signs of fatigue AND WITH CONTINUED USE, 100% of users showed improved skin clarity* 94% of users showed improvement in overall eye appearance* "This new eye product really targets and helps reduce dark circles," said Meg Dobstetter, Senior Marketing Manager, Avon Skincare. "The special product formulation helps the skin around the eyes appear brighter and younger." *Based on a dermatologist-supervised clinical study.