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Beauty Boss Amy DeLine Brings Glam and Holiday Spirit to Today Show

Beauty Boss Amy DeLine Brings Glam and Holiday Spirit to Today Show

For Amy DeLine, being a part of Avon has always been about family and giving back. What started out as a fun hobby nearly four years ago, is now a full-time beauty business! Today, Avon gives Amy the flexibility to balance work and family – especially her three active little boys.

But Amy’s Avon story started long before 2013. Her mother was an Avon Representative before she was even born. At four, she tragically lost her mother to breast cancer, and to this day her fondest memory of her mother was helping make an Avon delivery to a neighbor. Today, the Avon opportunity is a way that she stays connected to her mother, while giving Amy the ability to empower other Beauty Bosses on her team over 500 strong.

“It’s fulfilling to build a successful business that allows you to help other people do the same,” Amy said. “Avon has given me so much, all the while allowing me to be there for my kids. The boys love helping me with my orders!”

On December 7, the DeLine family delivered their biggest order yet – over $450,000 worth of holiday gifts to The Today Show‘s 23rd Annual Holiday Toy and Gift Drive. “On behalf of Avon, and our family of Representatives and Associates across North America, I am honored to announce this donation and spread some holiday cheer to deserving children this holiday,” Amy told Today hosts during a live TV appearance with sons Liam, Lucas and James by her side.

Avon has a long tradition of giving back to the community. From empowering women for over 130 years, to supporting the causes that are most important to them like breast cancer and domestic violence, and creating superior products whose proceeds support the Avon Foundation for Women. “I’m very proud of my affiliation with Avon and the incredible social impact our community of strong, empowered women has created,” Amy added. “This commitment to kindness and giving back are values I encourage my boys to live by every day, so it’s really special to share this moment with them.”

We spent the day with Amy and her family in New York City, and got a behind the scenes look of their national morning show debut.

Mom Gets Glamourous

Amy arrived at Avon’s N.Y.C. offices bright and early for the full hair, makeup, and fashion treatment. The fashion and beauty teams were on hand to help her look and feel fabulous before her big screen debut. Check out Amy’s look, featuring the Desk To Dinner Wrap Dress, Clarissa Mary Jane Pump and stunning Avon Proud Texan in Silvertone.

To start Amy’s camera ready look, Avon’s beauty team prepped her skin with ANEW Vitale Day Lotion with SPF 25. For a flawless finish, Extra Lasting Liquid Foundation (in Shell) and Ideal Flawless Pressed Powder (in Neutral) were used with Ideal Luminous Blush (in Rose Lustre) to add a pop of color to her cheeks. To complement Amy’s eyes, the team used the Multi Eyeshadow Quad (in Romantic Mauves) to create a shimmering, warm look, topped with Glimmersticks Eyeliner (in Blackest Black) and Wide Awake Mascara (in Black). A final touch of Ultra Color Lipstick (in Cozy Mauve) completes Amy’s look with the perfect pout.

It’s a Family Affair

After getting her hair and makeup done, Amy was reunited with her husband Brett and three boys at TODAY’s studio. The boys were especially excited to make the delivery of Avon toys, including some of their personal favorites that they could now share with other kids. “Avon is more than just beauty, we have products for the whole family,” Amy said.

Watch Amy’s Today Show appearance here!



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