Inside Avon: Meet our Director of Digital Marketing
Say hello to the people who make Avon work. Our new interview series features some of our talented Avon team members and gives an insider look into how they got started, their work ethic and their top tips for moving up in their careers.
Name: Lynn Luong
Role: Director of Digital Marketing
First up in our series is Lynn Luong, our Director of Digital Marketing. Lynn juggles working with many departments while managing her own team and tasks successfully. She’s known to be always moving around and running from meeting to meeting, and she’s one of the friendliest and most approachable Team Members at Avon. Her experience, passion and strong work ethic make her a powerhouse marketer and a great team manager.
“I’m always on the run, I’m always putting a zillion hats on,” Lynn explains. “But it makes it really fun and entertaining.”
Before joining Avon, Lynn worked in a variety of business, art and technology roles. Her well-rounded background is evident in her diverse skillset—she’s dabbled in graphic design, taught herself to code, and even ran her own digital startup company!
According to Lynn, some of the most invaluable skills she’s learned came from running her own business. It was up to her to oversee a team and make sure that everything ran smoothly on the digital side. She gained experience working with developers, engineers and businesspeople. “The best way I was able to immerse myself in digital was going out and figuring it out myself,” she says.
As Avon’s Digital Marketing Director, Lynn manages a team of seven people, all with different specialties including data analysis, email development and audience targeting.
“Digital is an ever-growing ecosystem of new things,” she explains. And she loves the dynamic nature.
The fact that the digital space is constantly changing means that there are always new learning opportunities. Lynn, who is self-taught in many aspects of digital marketing, is currently expanding her knowledge by reading up on technical Search Engine Optimization (SEO) efforts that center on meeting the requirements of modern search engines to ensure that Avon’s digital content ranks high.
SEO plays an integral role in the digital marketing world. Lynn works with her team to ensure that emails, digital ads and other content are optimized for audiences and search engines. She checks in frequently with her team and spends time with each of them individually to encourage open communication.
Lynn’s diligent work ethic can be attributed to her open-minded nature, the fact that she’s constantly learning, and her passion for collaboration and working cross-functionally.
“The biggest thing is keeping different perspectives always open,” she says. “I think it’s very important to learn how to adapt, who exactly you’re talking to and what you want to achieve.”
Between leading Avon’s digital efforts and managing her team and her own tasks, Lynn is always busy. To stay focused and energized and to clear her head before starting each day, she practices yoga every morning. She also goes hiking a few days a week, which is a great way to disconnect from work. To unwind at night, she relaxes with our Avon Aromatherapy Minding My Mood 4-in-1 Essential Oil Blends and particularly loves the calming lavender blend.
Ultimately, what keeps Lynn motivated and working hard is knowing that she can always rely on her team members at Avon.
“I love the people,” she exclaims. “I would not be able to do my job without my team.”
Lynn is an inspiration to all her colleagues and she truly makes life beautiful.