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Blogger Spotlight on Dawn McCoy

Blogger Spotlight on Dawn McCoy

Lifestyle blogger, Dawn McCoy, shares her Boss Life story and tells us how she got her start in the industry


What does living the Boss Life mean to you?

Living the “Boss life” means to me doing your best and being your best, while inspiring others to do and be THEIR best. I consider it a responsibility we’re given, as dream-seekers who have made our dreams come true.

How did you get started as a blogger?

Well, now that is an interesting story. I had moved back to Los Angeles, after my country music career in Nashville hadn’t taken off to the level I had hoped it would, and a year later, I found myself a broke, broken, had-been musician with a breaking relationship who had to return to my former job as a personal runner/shopper to a celebrity. Shortly thereafter, in 2011, my relationship of seven and a half years did indeed break apart completely. My dreams were over so I, in turn, thought the world was over. At least, my world was over as I knew it. I felt hopeless. I went home to my hometown of Dallas for the holidays, and my dear friend could see how sad I was. She reminded me that my true power wasn’t just in singing or songwriting, but in the way I connect and communicate with people, especially with women. I remember her saying, “You have a rare talent in that you’re able to help women feel beautiful inside and out.” I went back to LA, feeling a little hopeful, and began researching how to start a blog. I really brainstormed about what I loved - beauty, baking, cupcakes, pastel, luxury, travel, home decor - and created my blog, BeautyFrosting, as a home for that. It was the smartest thing I have ever done, and all it required was a little learning, A LOT of bravery, and belief in myself.

What made you want to live the Boss Life?

My mom was a full-time working mom and then some. She was (and is still) an accounting professor at a community college in Dallas, and she still managed to take us to school and pick us up every single day, make sure our lunches were packed, and help us with homework at night. I am still in utter awe of how she did it. While she would never say that she lives a “boss life,” I think watching her as an independent, self-reliant, hardworking, loving mom instilled in me a passion for what I do and a relentless work ethic that I know I can rely on to get me through anything.

What has been the most empowering moment of your career as a blogger?

Being able to live a life I truly love so that I might inspire others - especially women - to do the same is truly the greatest gift of my career. The first time I really felt the magic and the power that my sharing could have was the first time I hosted a Dress For Success event back in 2014. I was really nervous because I really wanted to inspire these women who were coming to the event and paying to hear me talk. I went to SoulCycle that morning to work off that anxiety, and saw four lit candles sitting on the teacher’s platform. I closed my eyes, and said to myself, “Let there be that I inspire one person for each of those candles up there tonight. Let four people be inspired by my workshop and the sharing of my experience.” That night, after my presentation ended, I went to the ladies room to - naturally as an Avon girl - reapply my lipstick. As I opened the door to come out, I saw four women standing there next to one another, waiting there - waiting for ME - to tell me how my talk had impacted them. It was the most magical moment of my career. I still have that picture.

Where do you hope to take your brand in the next two years?

My dream is that I continue to work on all cylinders and inspire more people through more media platforms. The goal is to have my podcast (Dine & Dish with Dawn on iTunes) continue and grow even more, have a heart-centered TV show that inspires and to finish my book on living a life you love by the end of 2017.

How important to you is female empowerment and supporting fellow women in business?

I find it vital. It is crucial for us to inspire, empower and motivate one another. There is nothing more unfortunate to me than jealousy or envy amongst women. My theory is “You spot it, you got it” (as they say), or as I like to say, “If you see it, you can be it.” Instead of looking at other women as competition, look at them as guideposts to where you have been, where you are, and where you can go. Yes, even on Instagram. By viewing them as inspiration rather than with exasperation, you will live a much-happier life, and dare I say, you will accomplish more.

What’s it like working with a brand like Avon, who has empowered women to live the Boss Life for decades?

I am so proud to partner with Avon, a company that inspires women to pursue their dreams and take their own freedom by the hand, much like I have. The beauty of the 21st century is that we can all be our own bosses if we so desire and dare to dream. The shifts that can happen in a woman’s life when she believes in herself, has an organizational structure, and a support system like Avon are innumerable. I am not being hyperbolic when I say that I can see how Avon changes lives.

What advice do you have for young women who want a career as a blogger or how they can live their best Boss Life?

The very things that make you different are the things that will make you succeed. Every single thing I’ve ever been told is a weakness for me has ended up being a great strength in what I do. When I was a kid, my brother and parents said that I talked too much. I now talk for a living. When I was in 8th grade, I was made fun of for being a tall, curvy girl and not skinny, and later was told by an acting teacher that I should lose weight to be on camera. Since beginning this chapter in 2012, I have been told that being curvy - and the fact that I love food and to eat - makes me refreshing and relatable. I am telling you, those “perceived” weaknesses? They absolutely end up being your greatest strengths. Figure out what they are and turn those little nuggets into pieces of gold. They already are. You may just know they are yet.

What is your Beauty Boss Tip?

There has never been - nor, will there ever be - another you. You’re it. So, be the best you that you can be every day, and, never try to emulate anyone else. This comes to beauty, too. You’ve got lovely lashes? Use Avon True Color Wide Awake Mascara, starting at the base of the lashes and stretching to the tip, and show those lashes off. And, if you’ve got a great heart, find the prettiest, shiniest golden necklace you can find to remind you that your heart is where that glow really comes from, and there was only one of those ever made.

To find out more about Dawn, check out her blog


Dawn partnered with and was compensated by Avon on this interview.

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