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The Avon Digital Catalog - the ultimate dynamic beauty experience. Discover Now »

Dive into aqua bomb!

A true herbal collection

Honesty. Simplicity. Transparency.

belif combines time-trusted apothecary herbal traditions with modern Korean skin science. Pronounced be•lief, the brand promises to deliver the highest-quality ingredients, consistent formulas and benefits to customers. Believe in truth for your skin.

No
Mineral
Oil

No
Synthetic
Fragrances

No
Synthetic
Dyes

No
Animal-Origin
Ingredients

A big splash of hydration!

THE TRUE CREAM AQUA BOMB

70% increase
in hydration*

FOR DRYNESS, DULLNESS AND
UNEVEN TEXTURE

This ultra-light, refreshing gel cream bursts upon application to instantly cool skin and release a flood of weightless moisture.

With Lady’s Mantle

An herb known for its antioxidant benefits.

 QUICK SHOP QUICK SHOP

An explosion of moisture!

THE TRUE CREAM MOISTURIZING BOMB

26 hours
of hydration*

FOR DRYNESS, AND LOSS OF
ELASTICITY AND FIRMNESS

A lightweight yet indulgent cream with
a comforting, cushiony, whipped texture,
it envelops skin with intense, long-lasting
moisture.

With Comfrey Leaf

An herb known to help soothe,
hydrate and detoxify skin.

 QUICK SHOP QUICK SHOP

More belif To Love

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belif’s origins: a true story

150 years ago, Duncan Napier, a baker in Scotland, found that natural herbs could treat his cough. He went on to study botany and became a renowned medical herbalist with his own shop. belif continues the legacy of Napier’s herbal apothecary by delivering remarkable results to your skin.

belif’s promise : we’ll always be true to you

TRUE INGREDIENTS

belif uses only rare,
carefully selected
herbs that have been
used since ancient
times to promote
health and healing.

TRUE FORMULAS

belif uses Napier’s
traditional herbal
extracting method,
proven to retain the
ingredients’ original
properties.

TRUE BENEFIT

belif’s containers
are simple and
straightforward as
our resources are
focused on the
ingredients inside.

TRUE TIMELESSNESS

belif always stays close
to its roots. One thing
remains true over time:
belif will never stop
being honest…because
that is its core value.

*Based on a clinical study

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