Going Big for Small Business Saturday
Small Business Saturday coming up on November 28 will be bigger than ever this year. With more people shopping close to home — and from home —these days, Small Business Saturday will be celebrating customers and giving them even more reasons to do their holiday shopping locally. And you can be part of it!
Wherever you live, it’s the small, local businesses that make your community unique: the coffee bar, the pharmacy, the tailor — all the friendly faces who know their customers, work so hard to have just what you need and always go the extra mile for them.
Best of all, when you support a small business you’re helping a person you know rather than a giant chain store. When you shop with your local independent Avon Representative, not only do you get the amazing products you love, but you can also feel good about supporting a neighbor, friend or family member. It doesn’t get much better than that! To support a local Representative or find one you know, plus get the exclusive prices and perks of shopping with an Avon Representative, use our quick Find a Representative search.
“When you shop small, you’re making a huge impact in your community just by shopping with a friend who owns their business. Every dollar that comes in makes a difference. I personally have been able to pay for my son’s braces, buy groceries and make car payments thanks to the incredible people who have shopped small with me,” says Avon Representative Whitney Cline of Taylors, SC.
That’s why Small Business Saturday is the perfect opportunity for Avon Representatives to thank people for their support all year, reconnect with customers they haven’t seen in a while (especially in these stay-at-home times) and offer special products, promotions or extra services for the holidays.
One easy way to get your business out there this month is to go big on social media. Create a virtual pop-up shop on your Facebook page with pics of your favorite Avon products linking to your online store, or post your 12 Days of Deals and Black Friday week offers to build excitement.
“I started studying my customers and expanded my thoughts on just being everywhere,” says Avon Representative Takashika Finley of Jackson, MS. “I do pop-ups, I do social media — I do walk-ups! When I started to think outside of the box, everything started to open up for me.”
And of course, small means personal, one-on-one service. Nobody knows their customers like Avon Representatives do — who’s the rose-gold lover, who wants to try the latest skin care trends ASAP —and Small Business Saturday is the time to put that knowledge to work, like Avon Representative Kimberly Oliver of Zionville, NC. She studies her customers’ buying patterns and focuses on the deals and special offers that entice them to place orders. “It’s really knowing your customers’ needs and wants and consistently following up,” says Kimberly.
Avon has been empowering women to earn an independent income, run their own business and contribute to their community since 1886, before women even won the right to vote. We know Avon Representatives will continue to lead the way on Small Business Saturday November 28!