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Inside Avon: Meet Our Ecommerce Manager

Inside Avon: Meet Our Ecommerce Manager

Name: Roger Quesada

Role: Ecommerce Manager

Growing up in North Bergen, New Jersey, Roger always knew he wanted to go into a creative field. He studied architecture in college, but there weren’t many jobs in the field when he graduated due to the economic crisis.

Roger landed a job in media as an ecommerce manager, helping luxury beauty and retail brands with new marketing and merchandising efforts. The role encouraged him to use his creativity while helping brands grow.

“I’ve always had a creative sensibility,” he says. “But I was also a very great problem solver.”

Roger continued to work in ecommerce. His next venture was in digital marketing and merchandising at a gritty cult-favorite New York beauty brand where he helped revitalize the brand’s creative site assets and product marketing.

“I got to execute strategies that were very fun and interesting to me,” he says.

Working for this fun, iconic company and helping the brand grow made Roger realize that he could build a career in beauty ecommerce. 

“When I realized how powerful when you combine site marketing and site merchandising is, that’s when I was inspired to stay in this as a career.”

After working in several other ecommerce positions for beauty and retail brands, Roger landed at Avon as Ecommerce Manager. For the past four years, he’s led a team of digital merchandisers who ensure that campaigns run smoothly and products are categorized correctly. He’s well-versed in Avon’s product assortment, and his favorite is Anew Hydra Fusion Gel Cream, a lightweight gel moisturizer made with hyaluronic acid.

Roger has become a pro at working cross-functionally with a variety of departments including marketing, creative and social. “In every company I’ve worked at, I’ve always had curiosity to understand every single part of the business,” he says.

Having a feel for all different aspects of a business is what makes him a good leader—and his success can also be attributed to his friendly and upbeat personality.

“I often am the de-facto leader,” Roger says.

Roger is someone who always draws a crowd with his infectious personality. His presence and positive energy are definitely missed by his coworkers as the Avon team continues to work from home. However, Roger admits that he enjoys being able to spend time with his two Schnauzer dogs while working remotely.   

“My dogs help keep me sane when I have difficult day,” he explains. “They just give me unconditional love and it just lifts my mood.”

One of Roger’s favorite parts about working for Avon is the sense of camaraderie. “I like the diversity that we have at Avon in different types of people and personality types. I like how talented the people I work with are.”

Avon has an open-minded creative environment, where team leaders welcome new ideas and everyone is encouraged to participate. An openness and willingness to learn has been a big part of his career journey, and Roger recommends this same practice for any career path.

“I say be humble,” he advises. “Be prepared to take on a role that might not be the most exciting. Make sure that you start exploring any opportunity you can take.”

Another motto Roger lives by is to work hard but also have fun when you can.

“I never have a dull day at Avon,” he says. And there is certainly never a dull moment when Roger is around.

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