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Welcome to The Serum Bar

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Feb 27, 2026

If glowing skin is your vibe, you’ve officially found your spot. Welcome to Avon’s Serum Bar, where high-performance serums are always on tap, and every pour is tailored to what your skin needs most. Think of it as your one-stop destination to explore targeted products that fit seamlessly into your morning and evening routines. Step up and place your order. 

Just like a great cocktail (or mocktail), the right serum is all about the perfect balance of world-class ingredients—and choosing the right formula for your skin goals. Looking to brighten? Boost elasticity? Smooth fine lines? At Avon, you’ll discover top-shelf serums designed to deliver visible results. Read on to find your perfect blend. 

The Power Shot 
Looking for a serum that addresses multiple skin concerns? Anew Power Serum is your match—this serum does it all. With an exclusive blend of powerful ingredients, including algae extract*, glycerin and glucosamine HCL, it works to enhance skin hydration, help visibly smooth roughness and wrinkles and replenish the appearance of firmness to facial contours.  

1% Proof 
Isa Knox Anew Clinical Line Eraser with Retinol [1.0%] Advanced Retinol Serum has our highest level of retinol (1%), the #1 wrinkle-fighting ingredient recommended by dermatologists. 100%** showed visible improvement of fine lines and wrinkles in one week, with increased results over time.  

The C Breeze 
Brighten up your day with one of our top sellers: Anew Vitamin C Brightening Serum. Packed with the power of 10% pure vitamin C (as much as in 30 oranges!), this light, super serum absorbs quickly to visibly brighten the look of dull, tired skin. 99%† of women agreed Vitamin C Serum instantly boosts radiance.  

The Nightcap 
A serum that works while you sleep. Anew Ultimate Night Repair Serum helps diminish the appearance of fine lines and visibly improves skin tone and texture. Overnight, skin looks smoother, firmer and brighter. 

The Double 
Incorporate the power of oil into your regimen with Anew Ultimate Supreme Dual Elixir. It features two innovative formulas—a unique serum and a luxurious blend of precious oils—that combine into one supreme elixir that’s three times more powerful than a serum alone. With precious oils, including camellia and argan oil, this superior serum helps visibly replenish skin showing signs of aging. 

The Pick-Me-Up 
Give your skin a peptide boost with Anew Platinum Age Delay Serum. Formulated with skin-loving ingredients like niacinamide, peptides and panthenol, it helps improve skin’s hydration, elasticity and promotes a smooth appearance.  

Whether you’re brightening, smoothing or boosting skin’s elasticity, there’s a perfect pour waiting for you. So, pick your fave, mix it into your routine and let your skin sip on results morning, night and every glow moment in between. Cheers! 

*Laminaria Digitata Extract 
**Based on a clinical test.   
† Based on a consumer-perception study.
Items in This Article
Anew Power Serum
Anew Power Serum
4.7
Reviews 1131
$45.00 $30.00
Anew Vitamin C Brightening Serum
Anew Vitamin C Brightening Serum
4.5
Reviews 922
$44.00 $20.99
Anew Ultimate Night Repair Serum
NEW
Anew Ultimate Night Repair Serum
4.4
Reviews 65
$45.00 $22.99
Anew Ultimate Supreme Dual Elixir
Anew Ultimate Supreme Dual Elixir
4.6
Reviews 386
$60.00 $31.49
Anew Platinum Age-Delay Serum
Anew Platinum Age-Delay Serum
4.4
Reviews 97
$45.00 $16.99