"Basically, if you're going to buy one new lash serum in 2018, make it this one," raves InStyle.com's beauty editor Victoria Moorhouse. "So what sets this serum apart from the hundreds of others out there? OK, so like most eyelash growth serums, Avon's new formula uses a mixture of nourishing peptides and botanical-based ingredients to support your body's keratin production (i.e what keeps your lashes stronger), creates a healthy environment for growth, and helps enhance density and volume. It's the results that makes this one different, and really worth the cash." Intrigued? Read on for more details on this In Style favorite!
First things first. An eyelash serum visibly improves the length and volume of your lashes by stimulating the hair’s natural growth cycle. Each eyelash has three cycles of life — the anagen phase, the catagen phase, and the telogen phase. Anagen is when your hair is growing, and lasts about 30-45 days. Catagen means that your hair has stopped growing and the follicle shrinks, which usually lasts around 2-3 weeks. And finally, telogen is the resting phase, which usually lasts 100 days before your lashes fall out.
Every day, a few of our lashes fall out naturally. But there are external factors that can also trigger hair loss, like stress, pregnancy, lack of protein, vitamin deficiencies, and aging. These factors don’t just affect your lashes — they affect the hair on your head, too. And since you already take many steps to ensure your mane is looking magnificent, don’t you think you should give the same love to your lashes? This is where our Anew Clinical Unlimited Lashes Lash & Brow Activating Serum comes to the rescue.
Anew Clinical Unlimited Lashes Lash & Brow Activating Serum helps to strengthen your lashes, keeping them from becoming brittle or breaking. So it basically helps to extend that telogen (resting) phase by ensuring that, once your follicle shrinks, your lashes are the best they can be. Well-conditioned and well-nurtured lashes are less likely to fall out, leading to a fuller look overall.
You should apply your lash serum regularly — once a day. All you have to do is swipe the formula along your lash line and allow it to dry. Regular use ensures that the product works. Once you stop using serums, your lash cycle resumes its normal cycle.
But with continued use, your lashes will look luscious, full, and strong. So if you’re ready to improve the look of your lashes without makeup, then reach for an eye serum. Lush lashes are in your future.