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WATCH: We’ve Unlocked The Mystery Behind Your New Favorite Mascara

WATCH: We’ve Unlocked The Mystery Behind Your New Favorite Mascara

Fuller, longer, and more—three words associated with coveted look-at-me lashes. And Avon’s latest launch encompasses all three. With the help of its patented Smart SLIP technology and optimized detangling brush, Big & Multiplied Volume Mascara instantly defines, separates, and volumizes. Since eye contact is crucial to mastering #girlboss confidence, this lash booster is key for a little extra chutzpah.

To get a closer look at Big & Multiplied’s superior new formula, Beauty for a Purpose went behind the scenes at Avon’s Research & Development facility. Check out the video below for another exclusive inside peek at the lab where this beauty innovation came to life.

Trust us, you won’t believe your eyes (or your lengthy lashes!).

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