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Fresh-Faced Makeup Made Easy by AVON

Fresh-Faced Makeup Made Easy by AVON

Fresh-Faced Makeup Made Easy

Ditch the super dark shades and heavy makeup textures during summer because it’s time to lighten up! The key is focusing on makeup that highlights a beautiful complexion. The clear, healthy, glowing look is all about a mix of radiance-focused skin care and the latest lightweight makeup formulas. Now all you need are a few fresh-faced makeup tips to put your freshest face forward.

1. Treat.

A fresh-faced makeup look is all about a great-looking complexion, so a good skin care routine is a must. Your goal: plump, hydrated skin. Your tactic: exfoliating a couple of times a week, then following with a quenching gel cream. Avon’s Anew Hydra Fusion Nighttime Facial Treatment works while you sleep! Its formula combines hyaluronic acid with raspberry antioxidant to intensely hydrate and help defend skin from environmental aggressors. Plus, shea butter beads nourish and strengthen the skin’s moisture barrier.

2. Hydrate and glow.

Healthy, well-moisturized skin means you don’t need to overdo your makeup. Light coverage is essential to achieving fresh-faced makeup that looks natural. Although there are no shortcuts to smooth, even-toned skin. The good news is that with some simple tips and a handful of quality products, you can achieve your very best skin in less time than you think.

Before applying makeup, always make sure that your skin is clean and beautifully hydrated. Start by using a moisturizer that’s right for your skin type. For bonus points: look for one that has radiance-boosting ingredients to even skin tone, as well as a sunscreen to avoid any new sun damage. We like Anew Vitale Day Lotion Broad Spectrum SPF 25 because it’s formulated to fight signs of fatigue and promote healthy, glowing and evenly-toned skin.

3. Apply foundation.

It’s fresh-faced makeup’s best friend – a foundation to downplay blemishes and even out skin tone. You want the end result to look natural and not cakey—so opt for a lightweight liquid formula like Avon True Color Flawless Liquid Foundation that delivers full coverage with a 100% natural look.

One of the hottest fresh-faced makeup tips is to use as little makeup as possible. Go by the rule that it’s easier to add to your look than to try to take off what you’ve already applied. To properly pull off fresh-faced makeup, use just half the foundation you’d usually use and dot it along the center of the face - beginning in the middle of the forehead, then along the bridge of the nose, with a dot on each cheek close to the nose and a little on the chin. With a blending brush or sponge (like Avon Pro Flawless Makeup Applicator) go in light, circular movements to buff the product into the skin, blending outwards until the edges fade away.

If you’re lucky enough to have finer pores and an even skin tone, then leave off the foundation and opt for a tinted moisturizer like Magix Tint Tinted Moisturizer instead. Apply with your fingers – their warmth will help the product sink right in for an I-woke-up-like-this finish. You could also mix a little of your moisturizer into your foundation and blend on the back of your hand before applying for an effect that’s soft and sheer.

Go easy on the concealer.

The only time you should use concealer in your fresh-faced makeup routine is if you have any spots you’d like to cover or need to wake up under-eye dark circles. Try a lightweight formula like Avon True Color Flawless Concealer Stick that gives even coverage and blends seamlessly.

Steer clear of face powder unless you have an oily or combination skin type. In that case, use a brush to apply a pressed powder to the face or just the T-zone.

Achieve a soft, natural glow.

Now for the fun part of the natural makeup look – turning on the glow.

A great fresh-faced makeup tip that will add the gentlest of gentle glows to your skin – mix the tiniest amount of highlighter cream into your foundation. Not only will this reduce the heaviness of the foundation, it will also add instant infused glow to your skin without the extra time it takes to contour and highlight. We love Avon True Color Dazzle Drops for its luminous, light-reflecting, dewy finish.

If you tend to be a bit heavy-handed when it comes to contouring and highlighting, try this: use only matte textures and lightweight formulas for the natural makeup look. Any product that has glitter in it is going to look artificial.

Now bring in the bronzer – Avon True Color Bronzing Pearls’ multi-colored formula blends together beautifully for a radiant complexion and dusts over the places on your skin where the sun would naturally hit: the forehead, cheeks and temples.

As you begin to contour for a natural look, have a picture in your mind of what you’re trying to achieve. Instead of brushing bronzer over the entire face, stick only to the edges and brush on in a figure “3”. Beginning on the forehead above the eye, sweep in a half-circle over the temple and lightly under the cheekbone. Then sweep back towards the ear and along the jawbone towards the lip. Repeat this shape of “3” on the other side of your face.

4. Go au natural on eyes.

Neutral, found-in-nature shades of eyeshadow keep the focus on your gorgeous skin, so look for a softly shimmery champagne, beige or ivory. We love Avon True Color Eyeshadow in Champagne for this fresh face makeup look.

Keep your fresh-faced makeup on track with fine-textured powders and the subtlest of shimmers. Expert tip: apply your bronzer to the crease of your eye with a fluffy blending brush for natural-looking definition.

For naturally rosy complexions, you can keep it authentic with a fine rose gold eyeshadow. Sweep a sheer layer onto the eyelids with a fluffy eyeshadow brush and blend in the direction of your brows. This gorgeous touch of color will bring out the natural rose tones in your cheeks.

Some of this season’s most exciting trends are all about multi-purpose makeup. This means using your blush on the eyes and lips, lipstick for a touch of creamy blush and even eyeshadow and bronzer on the lips. Fresh-faced makeup is all about trying out colors and textures that look the subtlest and freshest on your face – so if a touch of lipstick works on your cheeks – go for it!

Now swipe on a few quick coats of mascara. Stay away from black unless you have naturally black brows and lashes. Comb through with a lash comb like Avon Pro Brow Brush. The clump-free formula of Avon True Color Love at 1st Lash Mascara keeps the look defined, yet fresh.

Subtly fill in your brows to frame your face, but keep the look soft – no sharp edges in sight.

5. Add a pop of color.

Gentle, fine powdered pink or rose blush instantly brightens the face – try Avon True Color Luminous Blush. Swirl the color on the apples of your cheeks, then go over with a fluffy blending brush or use the warmth of your fingers for a flawless finish. For the freshest look, opt for creamy formulas. Avon True Color Be Blushed Cheek Color delivers a natural creamy color that is easy to blend and won't streak. The dewy finish is perfect for a natural look. Bonus: also apply to your lips for just a hint of gorgeous color. Cream blush adds a natural, born-with-it flush that will never get chalky. 

6. Love your lips.

Finish with a soft rose or neutral pink lipstick. These your-lips-but-better shades look feminine, pretty and totally natural. We are currently swooning over the universally flattering Avon True Color Perfectly Matte Lipstick in Perfectly Nude.

To finish off your fresh-faced makeup, use a technique called “fluffing”. It’s simple and easy to do and will give you the most natural-looking lip color possible. Dampen a small fluffy makeup brush with a tiny drop of primer or liquid concealer, then buff your favorite matte lipstick into the lips for a fabulously diffused and long-lasting lip stain.

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