#TBT: A Look Back At Avon's Knack For Nail Polish
Beautifully manicured nails have been at women’s fingertips for decades, and Avon has been painting the way since the beginning. From essential base coats to colorful and attention-grabbing enamels, nail lacquers continue to reflect the trends.
Below, take a virtual look at the development of Avon’s evolving nail polish bottles and the rainbow of shades they hold.
1920s: The Early Days
1930s: In the Buff
Despite colorful options, many women still opted for simple, buffed nails after the Art Deco era. Avon’s basic nail creams and cuticle softeners served as great for choices for women who wanted a well-groomed look without vibrant lacquer. Also popular: crescent moon manicures, which left tips unpainted.
1940s to 1950s: Red Reigns Supreme
Women were fired up to express their femininity and power through pointy nails covered in bold, crimson polishes. With look-at-me shades like Ripe Cherry and Congo Red, Avon successfully tapped into the scarlet trend.
1960s: Pretty Matte Pastels
Mod-influenced frosty matte overlays topped pale pinks and subtle tints for a refreshing alternative to ultra-glossy finishes.
1970s: Gold Rush OR Earth Tones Take Center Stage
Warm earth tones like Avon’s Indian Pumpkin and Cinnamon polishes packed a powerful punch while still representing the era’s soft and natural vibe.
1980s: The Bold and the Beautiful
Single Stroke One Coat, Avon’s exclusive patented formula, included bright fuchsias and other knockout neon shades for women who weren’t afraid to make their fingertips the focal point.
Avon’s peel-off polishes made their debut and provided women and teens with lively selections without the hassle of removers. Dark, vampy shades were also a go-to for women who were tempted to dip a toe (or finger!) into the Gothic trend.
2000s to Today: Nailing It!
From speed-dry formulas to gel finishes to gem embellishments, Avon continues to nail it with quality and innovative offerings, solidifying the brand as a polished leader in the industry.