Blogger Spotlight on Jordan Reid
Lifestyle blogger and author, Jordan Reid, shares her Boss Life story and tells us how she got her start in the industry
What does living the Boss Life mean to you?
When I graduated from Harvard, I moved to Los Angeles to pursue a career as an actress, and then later moved back to New York City to pursue a career as a journalist. I spent years trying to get hired for roles or hired to write pieces for magazines and running into roadblock after roadblock, and I think a big part of the reason I decided to start Ramshackle Glam was that I was tired of waiting for someone to give me permission to do what I love. That was a huge realization for me: the knowledge that I had the power to shape my own life; I just had to be willing to put in the effort and do it.
How did you get started as a blogger?
In 2009 – the year I first started blogging – I was miserable, and it felt like I’d be miserable forever. I was working as a law firm administrator, crying at my desk every day because of how far off my life felt from the one I had imagined living. The night I celebrated my 28th birthday, I ended up at a party where I met a prominent blogger, and everything she said about blogging made me think that it might be a perfect fit for me. I’d never even read a blog other than Perez Hilton, and honestly didn’t even really know what this whole “blogging for a living” thing entailed, but the next day I had lunch with a web-savvy friend and picked her brain about everything from how Tumblr worked to what a “hyperlink” was. I started compiling content for a launch and figuring out how I was going to monetize my work, and a week or so later I quit my administration job and started out on a path that would completely change my life.
What made you want to live the Boss Life?
I’ve never forgotten a conversation I had with my aunt when I was 26 or so: I was lamenting the fact that I had no idea what I was going to do with my life (which, at the time, was 100% true). I said that I loved to write, loved to be on camera, loved fashion and beauty and food and décor. I told her that I was interested in advertising and marketing, and that I was curious about television production, and that I also wanted to write a book – hopefully a lot of them. There were just too many things I wanted to do, and I didn’t know how to let any of them go. So I said all this to my aunt, and she said, “Jordan, you have to pick. You can’t do it all.” And I just thought – I remember this like it was yesterday – you know, “Why not?”
What has been the most empowering part of your career as a blogger?
My career involves a lot of travel, and sometimes I find myself laying awake in a hotel room in one state or another, missing my kids and wanting to be with them so desperately that it feels like I could run clear across the country to be with them if I had to. I worry whether I’m missing out on parts of their childhood, and worry that they miss their mom. But I also try to remember that what I’m doing is showing them that it is important to pursue the things that you love to do. I’m building a career that I love and that I’m good at – but most of all, it’s one that I find fulfilling. And it is empowering that my children are going to see their mother doing that. I hope it makes them want to do it, too.
Where do you hope to take your brand in the next 2 years?
When I started Ramshackle Glam, I never imagined getting the chance to write a book. I certainly never imagined getting the chance to write three books in as many years (my latest, The Big Fat Activity Book For Pregnant People, is co-written with Erin Williams and comes out in the spring). I never imagined getting to host my own shows. I never imagined getting to conceptualize – and then personally execute – campaigns for major national brands. I never imagined any of this. And that’s the coolest thing about this job: it’s taken me in directions that I couldn’t have possibly seen coming. Short answer: I have no idea, but I have a feeling it’ll be cool ;)
How important to you is female empowerment and supporting fellow women in business?
I can’t tell you how incredible it has been having the support of the women who read Ramshackle Glam – so many of them have become real-life friends and colleagues. We email each other constantly with suggestions and ideas for how to help each other grow our businesses. We ask each other “How can I help?” and are there for each other to brainstorm, to network, to commiserate. It’s an incredible community, and I feel so lucky that my website has allowed me to meet these women, because they’ve shown me just how true it is that helping others only makes us stronger.
What's it like working with a brand like Avon, who has empowered women to live the Boss Life for decades?
Avon is one of those iconic brands that has become something much more than “a beauty company”; it’s a forerunner of the charge towards female empowerment, and in a very big way helped pave the way for the proliferation of female-run small businesses like my own. I’m excited to be working with Avon because I’ve been a fan since I was a little girl, but more than that, I’m proud to be aligning with a company so committed to supporting entrepreneurship in women across the globe.
What advice do you have for young women who want a career as a blogger or how they can live their best Boss Life?
I so believe that a huge part of success involves simply showing up and doing the work – doing it well, doing it on time, and surrounding yourself with others who do the same. So many people talk and talk about the things that they’re going to do…but the ones who just go ahead and do them blow everyone away. If you want to do something – whether that’s starting a blog, writing a book, or learning the Irish jig – stop talking about it and go do it.
What has been your biggest struggle as you've built your brand?
I’m a person who likes to have a lot of control over things, so I think the uncertainty of this job has been a big challenge for me, emotionally speaking. Even though my business has a lot of different branches – books, shows, the website itself, et cetera – they’re all constantly in flux; I might have a book deal one year and none the next. A show I’m working on might get canceled, or it might get picked up for six more seasons; I never know. And while that’s exciting in many ways, I also have two young children – which makes all those I-don’t-knows a little scary.
What has been your favorite "Boss Life" moment since launching your blog?
Definitely the moment I found out that I secured my first book deal – this had been a dream of mine since I was four years old, and knowing that I’d have an actual book sitting there on actual shelves in actual bookstores was one of the most incredible feelings I’ve ever experienced.
What is your Beauty Boss Tip?
Nothing makes me feel immediately pulled-together like a great blow-dry, so before a speaking engagement, appearance or client meeting I try to slot in a quick trip to the salon.
To hear more from Jordan check out her blog: ramshackleglam.com
Jordan partnered with and was compensated by Avon on this interview.