How to Leverage Social Media for a Social Selling Business
Instagram, Facebook, Twitter, Pinterest. Whether you’re a digital maven or new to the game, social media is a key marketing tool for every Avon Representative. Leveraging the online tools at your fingertips in a creative and strategic way can help you build a customer following and shape your image.
SCHEDULE YOUR SOCIAL CONTENT
Plan your weekly posts in advance. Find a scheduling app you like, and get your posts ready—captions and all—days before they go live. Block out some time in your personal calendar every week to plan out your upcoming posts.
CREATE A CONSISTENT ROUTINE
Consistency is one of the most important elements of a successful social media presence for a business. You can achieve it by sharing content at the same time(s) every day (this is where scheduling posts comes into play!). This strategy helps your business come across as organized, and your customers and followers will appreciate knowing when they can expect your posts.
CURATE YOUR PHOTOS FOR YOUR BUSINESS
Be sure to choose pictures that appeal to your personal style, your followers and the products you want to promote. You can pick where you post them, too—share them on platforms where you know you get the best engagement you’ve seen on previous posts, or craft a specific collection for each social network. Take your own photos or find Avon product pics on Avon.com—the options are endless. You can even ask your friends to be models or play photographer for a fun photo shoot.
SEE HOW YOU’RE DOING
Keep track of your likes and comments in your social accounts for information on who’s engaged with your posts. In a lot of scheduling apps, you’re able to easily check out your stats.
GROW YOUR SOCIAL PRESENCE
Get on the latest, buzziest platform, TikTok, and start creating your own content. Create a video of up to 60 seconds showing off the latest Avon products, and don’t be afraid to have a little fun with it! Keep an eye on what’s trending and follow people who curate content similar to yours. These are great ways to get inspired for your own content. Don’t forget to tag @avoninsider in your videos and social posts.
*Be sure to check out our advertising policies for guidelines on creating content here.