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How To Leverage Social Media for Business

How To Leverage Social Media for Business

Instagram, Facebook, Twitter, Pinterest. Whether you’re a digital maven or new to the game, social media is a key marketing tool for every Avon Representative. Leveraging the online tools at your fingertips in a creative and strategic way can help you build a customer following and shape your image.

SCHEDULE YOUR CONTENT

Connect your social accounts and set up your week with the Avon Social Content Planner, which lets you plan out your social media posts up to a week in advance. You can upload images and text days before they go live. And you’ll also find posting tips to inspire captions for each post—use what’s there or give it your own spin. Head to the Content Calendar to view and organize all of your scheduled posts in one place.

CREATE A CONSISTENT ROUTINE

Consistency is one of the most important elements of a successful social media presence for a business. You can achieve it by sharing content at the same time(s) every day (this is where scheduling posts comes into play!). This strategy helps your business come across as organized, and your customers and followers will appreciate knowing when they can expect your posts.

CURATE YOUR PHOTOS

On Avon Social, you will find a library of images with the latest products, special offers and more, complete with fun and fabulous messaging. Choose the pics that appeal to your selling style, your customers and the categories you want to promote. You can pick where you post them, too—share them on all platforms, or craft a specific collection for each social feed.

SEE HOW YOU’RE DOING

Check out the Analytics section on Avon Social for information on who’s engaged with your posts. There’s a breakdown of the number of clicks, likes and other activities for Facebook, Twitter and Pinterest. To track how you’re doing on Instagram, keep an eye on the stats (the number of likes, followers and comments you receive).

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