Insider Blog

You may have wondered before, “Do I really need eye cream?” Well, the answer to this question depends on your specific skin care needs. The skin around our eyes is quite delicate and the first to show signs of aging, which includes crow’s feet, puffiness, dark circles, sagging and crepey skin. If you’re experiencing any of these skin concerns, an eye cream or serum can be very beneficial, as these products are specifically formulated for the under-eye area.

As a pioneer in skin care, Avon understands that skin care is not one-size-fits-all. This is why we offer a broad portfolio of innovative and clinically tested under-eye creams and serums tailored to address your specific needs. Read on to find the eye-opening skin boost you’ve been looking for.

For Multiple Signs of Aging  (Dullness, puffiness, dark circles, crow’s feet)
Enjoy a self-care moment while defying the signs of aging with the new Anew Ultimate Multi-Performance Eye Patches. These hydrogel eye patches contain effective ingredients such as red algae (known to help with hydration and brightening), caffeine (known to help visibly reduce dark circles and puffiness) and oat peptides (known to help with skin elasticity and reducing the appearance of fine lines)—a perfect way to end your day or prep for your skin before applying makeup.

Follow with the Anew Ultimate Multi-Performance Eye System: a dual eye system with a day and night cream and night elixir to hydrate, visibly smooth crow’s feet and de-puff under eyes.  Over time, skin will appear smoother and more even-toned, with the look of fine lines reduced. The eye area can feel firmer and more supple, revealing a refreshed, youthful appearance.

For a dose of moisture and anti-aging skin care anytime, anywhere, opt for the Anew Ultimate Supreme Eye Balm. This travel-friendly serum balm is infused with nourishing squalane, sunflower seed oil and antioxidant vitamin E to help smooth and soften the skin around your eyes.

For Wrinkles
If you’re looking for an ingredient to help minimize the appearance of fine lines and wrinkles, retinol is a top choice. Derived from vitamin A, this renowned skincare ingredient helps improve skin texture and reduce the appearance of fine lines, supporting a smoother, more youthful-looking complexion. It’s also featured in the new Anew Clinical Line Eraser with Retinol Eye Cream, along with caffeine to help visibly reduce dark circles, panthenol to help combat dryness and shea butter for smoother-looking skin. In two weeks*, fine lines and wrinkles appear reduced, eye-area texture is visibly reduced and the eye area looks and feels firmer.

For Sagging and Crepey Skin
Achieve a more sculpted look with the help of Anew Platinum Eye & Lip Cream. This multi-use cream helps visibly smooth and reshape skin around the eyes and lips. It also features a special dual-tip applicator that cools and refreshes the eye area while the flat tip evenly applies cream on and around lips.

For a Lifted Look
Need a lift? The Isa Knox Anew Clinical Collagen Booster Eye Lift Pro Dual Eye System is formulated with a peptide complex to help improve the look of firmness and elasticity. In just 7 days, the eye area appears lifted, smoother and more refreshed.

No matter your eye-area concern— be it fine lines, puffiness, dark circles or sagging skin—Avon has a targeted product designed to deliver visible results. With advanced formulas, proven ingredients and options for every skin need, you can count on finding the perfect eye cream or serum to keep your eyes looking bright, youthful and refreshed. 

*Based on a test of 33 participants.