Who’s Your Customer?
•   People who may have damaged hair and want their hair strong – but with professional-grade results and solutions at home and affordable.
•   Anyone who regularly bleaches or colors their hair.
•   Customers whose hair is visibly damaged and hard to style after drying it with a blow dryer. CHI® Essentials Revive Keratin + Bonding Protecting Serum helps aid in heat protection.

No Samples? No Problem!
•   Have demos on hand to help give your customers a true product experience. Invite your customers over for a Spa Hair Day and to try your products.
•   Keep the Protecting Serum on hand for chance encounters — it instantly adds shine and UV protection from the sun.

Build Your Sale
•   Continue the conversation by speaking to how the serum aids in heat protection. Suggest adding CHI styling tools like the CHI® Advanced Ionic Compact Hair Dryer or the CHI® 1" Volcanic Lava Ceramic Pro Spin N Curl. Or go reverse and add the CHI® Essentials Revive Keratin + Bonding to any styling tool sale by focusing on the treatment and heat protection it gives while styling your hair.
•   Especially when speaking to the CHI® Essentials Revive Keratin + Bonding Protecting Serum, focus on summer sun protection and suggest great new SPF products like Isa Knox Anew Solaire Active Face & Body Protection Lotion Broad Spectrum SPF 50 or Avon Sun Protection+ Natural Mineral Sunscreen for Face SPF25.
•   You don’t have to be an expert in all things hair to sell CHI® Essentials Revive Keratin + Bonding! The hair care collection guide in the What’s New Campaign 18 makes it easy to not only help educate on a product, but also to help upsell on other products your customers may realize they need!

CHI® Essentials Revive Keratin + Bonding Shampoo

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