Insider Blog

2025 was a landmark year for Avon, filled with some of our most exciting beauty launches yet. In case you missed them, we’re taking a moment to highlight the products that made the biggest splash—from fresh K-Beauty makeup to powerhouse skin care innovations. These launches didn’t just turn heads, they became instant favorites with high-performance, world-class formulas that deliver the results you’re looking for. Each drop marked a standout moment in Avon’s beauty evolution and proved why 2025 was one for the history beauty books.  

Let’s take a look back at the launches that defined the year.

Debut Collections

GO. by Glimmer
Gorgeous color without the fuss—GO. by Glimmer was one of the year’s most electrifying makeup moments. This vibrant K-beauty makeup collection brings high-impact color, weightless textures and effortless application to every look. At the heart of the lineup are two showstoppers: GO. by Glimmer Whipped Lip & Cheek Tint, a fluffy formula that combines the benefits of weightless cream with silky-smooth powder makeup and leaves a gorgeous color payoff, and GO. by Glimmer Lacquered Lip Gel, a gloss and tint fusion with a unique gel-like texture that glides on and helps to leave lips feeling soft and cushioned.

Beyond Glow Centella
One of the year’s most soothing skin care standouts was the Beyond Glow Centella Collection. Powered by centella asiatica—also known as cica—these calming formulas tapped into an ingredient treasured for centuries. More than a passing K-beauty trend, centella asiatica has long been relied on to help soothe sensitive skin. In fact, it’s nicknamed “tiger grass” because tigers roll around in it to help heal their wounds. 

Those who used the Beyond Glow Centella Soothing Cream noticed their skin barrier improved in just 6 days.* While Beyond Glow Centella Cooling Toner refreshes and moisturizes irritated skin caused by dryness in seconds—in fact, 96% of users during a consumer-perception study of 31 people said “Skin feels instantly cooled” after using it.

fmg Cashmere Soft Focus
The fmg Cashmere Soft Focus line brings a touch of luxury to everyday makeup—with skin care benefits built right in. The fmg Cashmere Soft Focus Foundation offers up to 24 hours of comfortable wear with a soft-focus satin finish that visibly blurs pores, fine lines and wrinkles. Infused with 2% niacinamide, centella asiatica, a ceramide blend and oil-controlling silica powders, it truly goes the extra mile when it comes to skin-loving makeup. 

Pairing beautifully with the foundation is the fmg Cashmere Soft Focus Full Coverage Concealer, which also delivers up to 24 hours of wear in a creamy, hydrating formula. It helps camouflage the appearance of dark circles, imperfections and redness with a buildable full-coverage finish—and thanks to ingredients like niacinamide, centella asiatica, ceramides and glycerin, it also helps support healthy-looking skin.

Organist Coconut + Peptides
Looking to show your curls a little TLC? Look no further than the Organist with Coconut + Peptides Collection, featuring nutrient-rich formulas that help revive dry, damaged, curly or coily hair. 

For a rich treatment: the Organist with Coconut + Peptides Deep Conditioning Hair Mask—formulated with hydrating coconut oil, shea butter and triple hyaluronic acid plus 4 peptides—helps visibly reduce breakage and helps hair look smoother, shinier, healthier. For a quick refresh: the Organist with Coconut + Peptides All-in-One Leave-In Conditioner—formulated with the same hydrating and peptide-rich blend—instantly helps detangle while smoothing frizz and flyaways.  

Solo Standouts

Anew Vitamin C Targeted Skin Brightener
Avon’s newest addition to the Anew Vitamin C family certainly helped brighten things up in 2025. This concentrated brightener combines 7% vitamin C with ferulic acid and vitamin E to visibly improve tone and clarity. In just one week**, skin looked brighter and more even after use.

Anew Ultimate Multi-Performance Eye Patches
Perhaps one of our most anticipated launches of the year, these golden eye patches made waves in the beauty community. Formulated with skin-loving ingredients like caffeine, oat peptides and red algae, these eye patches help visibly de-puff, firm skin and diminish dark circles, all while allowing you to enjoy a little self-care moment—it’s no wonder they sold out in a flash!  Be sure to join the waitlist to catch our restock in 2026! 

TIRTIR Mask Fit Red Cushion Foundation 
Earlier this year, we were thrilled to add the viral TIRTIR Mask Fit Red Cushion Foundation to our lineup on Avon.com. If you’re a makeup enthusiast, you’ve certainly heard the high praises surrounding this K-Beauty attention grabber. The cushion foundation provides up to 72 hours of full flawless coverage with a natural satin finish. The lightweight, non-greasy formula blends seamlessly, concealing imperfections and evening skin tone while keeping your skin feeling soft and comfortable all day. Even better, it comes in a wide variety of shades.

From skin care breakthroughs to makeup must-haves, 2025 was truly a year of innovation, excitement and game-changing beauty at Avon. As we look ahead to 2026, we’re more inspired than ever to keep delivering products that elevate your routine and help you look and feel your best every day. Here’s to another beautiful year of discovering new things—and finding favorites still to come. 

*Based on a clinical study of 32 people.
**In a clinical study.