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Love Botanical Ingredients? You’ll Love Our New Mascara

Love Botanical Ingredients? You’ll Love Our New Mascara

If you ask us, mascara is one of the more necessary beauty products in our makeup bags. It instantly makes you look awake and alert, it’s the finishing touch to just about every eye makeup look, and, if you’re in a rush, you can just swipe on a couple of coats and look more put together instantly. But with so many pricey mascaras on the market, it can be seriously tough to find a tube that makes you fall in love, and makes you want to keep on swiping.

Well, allow us to introduce you to your new mascara muse. Love At 1st Lash mascara is the latest iteration of our go-to product — and it’s guaranteed to turn you into the heart-eyes emoji after one swipe.

This fiber mascara helps to visibly lengthen and volumize your lashes, thanks to one special detail. Instead of a traditional fiber, which tends to be a solid structure, Love At 1st Lash utilizes a heart-shaped fiber — the latest innovation in mascara technology. The difference? Traditional fibers are heavy, and tend to weigh your lashes down over time. Our heart-shaped fibers, however, are hollow. That means no weight, ensuring your lashes stay lifted, curled, and oh-so fabulous all day long. Paired with our innovative brush, which utilizes 200 short and long bristles to fluff and visibly lengthen your lashes, you’ll be in instant lash nirvana.

But our Valentine-worthy fibers aren’t the only thing that have Love At 1st Lash winning your heart. We’ve whipped up a luscious formula, which we’ve dubbed our Love Complex™, that helps to nourish and hydrate your lashes instead of drying them out like traditional mascaras. Our mix of Lycopene, Olive oil, and Vitamin E allow for a smoother application, and then work to keep your lashes looking flexible and sumptuous all day long.

“We approached the development of Love At 1st Lash Mascara prioritizing the importance of hair care and the importance of beautiful eyelashes — two essentials at the heart of the formula,” says Susan Sterling, Executive Director of Product Development at Avon. “Together, all of these elements captures the essence of a modern mascara for customers looking for healthy ingredients and performance that keeps their lashes looking and feeling their most beautiful instantly and over time.”

You love yourself. You love your mascara. You love your lashes. So we combined all three — and we know you’ll fall for Love At 1st Lash.

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