Since 1886 and the dawn of the California Perfume Company before it became Avon, the company relied solely on catalog sales through a diverse network of Representatives. Making way into the 20th century, the first TV commercial for Avon appeared in 1954 with the famous "Ding Dong! Avon Calling!" tagline. In the 1990s, Avon launched a campaign to raise awareness for breast cancer by selling "Pink Ribbon" items and continues that work well into the 21st Century. More recent advertising has included TV ads and commercials featuring celebrities and sports MVPs, online advertising that reaches millions of consumers and even streaming ads to engage and target today's digital audience.