Avon was the original social selling company that made "Avon calling" a household phrase with the launch of the California Perfume Company's first brochure in 1896. But have you seen us lately? Sure, our iconic Anew and Skin So Soft brands are still best sellers, but we also have the hottest trending products and the coolest collabs with LG H&H including Korean and Japanese beauty. Not to mention the latest tech tools like the Digital Catalog - a revolutionary way to shop with our try-it-on technology and shade finder tool. You can give yourself a virtual makeover and try it on before you buy. Plus, it's customizable by your Avon Representative so your personalized Digital Catalog is a dynamic new experience packed with features that give you a whole new way to shop.